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About Us



I am Antra Getzoff, the Founder of CryoProsUnited...

Whether you’re just about to start your cryotherapy business or have already established a location (maybe even more than one?), I KNOW YOU'LL FIND VALUE in our offerings.

Our MISSION is simple – to HELP YOU with all the resources and tools you need to grow your wellness business. Our FOCUS is on providing you with information, knowledge, marketing support and growth strategies that will help you close that gap from where you are today to where you want to be – owning the game-changing and money-making dream business you have always wanted and deserve.

We are putting all what a cryotherapy entrepreneur like YOU needs in one place and making it readily available and easily accessible, so that you can spend time on ONE THING ONLY - making your clients happy and growing your business. 



WE ARE VERY MUCH ALIKE (the Story Behind the Alliance) 

I took a huge risk back in 2010. I left a well-established life in my home country Latvia and moved to the United States with just two suitcases and a dream that Americans may fall in love with cryotherapy as much as I had.

We started from scratch, as there was no awareness, and cryotherapy market was simply non-existent. Just a few months later, I had a demonstration location in Los Gatos, CA, and the journey towards an all new industry had begun.

The road has been bumpy, but extremely rewarding. Only one person showed up at my soft opening. Building my business, I have made almost every mistake possible. I have heard more NO-s than YES-s. I have spent endless hours researching and trying to figure out the best way to explain what I am doing, the best approach to grow.

In 2016, my company reached $1M in sales, and I made my first 6-figure income ever. I have been there ever since.

I believe, it is TIME TO GIVE BACK. In 2018, the International Alliance for Cryotherapy Professionals (aka CryoProsUnited) was born. 




The ULTIMATE GOAL of the International Alliance for Cryotherapy Professionals is to HAVE CRYOTHERAPY INDUSTRY GROW in credibility, size, reach, and unity. It can ONLY be done by making sure that every participant to the industry, like YOU, thrives.

The word "alliance" means a relationship among people, groups, or states that have come together for MUTUAL BENEFIT or to achieve a COMMON PURPOSE.

We are a US-based international membership organization to help cryotherapy entrepreneurs build healthy, profitable businesses and to connect cryo-centered companies around the world for more coordinated and faster development.

Our membership is open to cryotherapy businesses from all continents, and our services are FREE to members.



We bring together the people, ideas and tools that make cryotherapy industry gain credibility and grow.

We strengthen competitiveness and profitability of every participating business.

We increase the awareness, use and impact of natural and holistic health-enhancing methods all over the world.

Collectively, we are the new voice of wellness.



We value and practice Competency, Objectivity, Honesty, Transparency, Respect, and Contribution. 

We are in business to bring more business to our members.

We offer equal opportunities and cooperation conditions to all prospects.

We generate trust through our ethical behavior and evidence-based approach to information.

We do not accept referral commissions and do not engage in any activities that arise a conflict of interest between us and our members.

We build partnerships that result in opportunities for all members of the Alliance and beyond.





We do it in a number of ways:

(1) by growing awareness of cryotherapy, its applications and benefits

(2) by helping cryotherapy locations with resources and tools to succeed

(3) by facilitating safety and performance standards to prevent injuries of users, law suits and reputation damage

(4) by working with professionals surrounding the cryotherapy industry to ensure better and more affordable services to cryotherapy providers

(5) by representing the industry in policy-making institutions


It strives to provide complete up-to-date information about the market, available services and best practices, regardless of the source.

As opposed to selling own products and services, the Alliance serves as a place to obtain or exchange information, products and services among cryotherapy businesses.

The alliance is not a competitor to the equipment and service providers. It partners with them to provide best quality information and to manage industry-enhancing projects.

The Alliance helps cryotherapy business owners in a number of ways:

(1) It finances and runs cryotherapy awareness campaigns and projects like "1M People Pain Free". Through sparking more interest in cryotherapy, it drives more traffic to cryotherapy providers

(2) It provides resources and tools that cryotherapy businesses need to be more efficient and effective. It saves business owners time and money, and lets them focus on running and growing their businesses 

(3) It seeks complementary products that cryotherapy locations could offer to increase their bottom line and negotiates group rates for these products

The Alliance is a membership platform, and all services are FREE to members, for as long as membership fee is paid.

The program is very member-focused. To give members maximum benefit, enrollment is limited to four 1-week periods a year. It opens once every January, April, July, and October.

You can join the waiting list any time to make sure that you don't miss the next enrollment window and to start receiving useful information and tips to improve the business.

You can pay your membership fee monthly or receive 2 months free by paying annually. The fee is only $49/month or $499/year- less than a cup of coffee per day.

Once enrolled in our membership program, you gain access to our international online community. We encourage sharing finds and posting questions for other members.

We run regular group coaching and Q&A calls.

Last but not least, we offer webinars with experts and live events - a great way to meet other cryotherapy entrepreneurs and to establish closer connections.

"If you're ready to take your business and life to higher levels and sustain continuous growth and improvement, then you must work with my friend Antra. Here's the great thing about Antra - she focuses on getting you rapid results by getting you laser focused, cutting you through the clutter and inspiring you to produce outcomes! And, Antra comes from the heart and truly cares about making a positive difference in the lives of others! Do yourself a favor and work with Antra today! You'll be so grateful you did!"

James Malinchak
One of America's Leading Keynote Speakers & Business Coaches, Featured on ABCs Hit TV Show "Secret Millionaire"

"Life is a gift, and it offers us the privilege, opportunity and responsibility to give something back by becoming more." /Tony Robbins/

Let's do some great things together!


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