Over the years, I have been paying close attention to the conversations in various internet forums for cryotherapy businesses, and the input from the peers has helped a lot. It also convinced me that sharing the experiences in a more structured way would help, so that more people can benefit (that's how the CryoProsUnited idea was born).
For a small business owner, the most expensive resource is TIME. Any research is very time-consuming, and not every useful online conversation could be picked up.
This article not only summarizes observations and ideas expressed by various cryotherapy business owners, but also refers to very practical advice and sources of information and products. Just pick what appeals to YOU and put it to work!
But let’s start with a little self-assessment first to establish where YOUR business stands and, therefore,...
One of the biggest challenges of owning a cryotherapy location is the ability to rely only on people who live or work in close proximity and the need to have them come back again and again to see the results that cryotherapy can provide.
One treatment is just 3 minutes long. For a result, at least 10 consecutive treatments are required. In combination with the very niche nature of the business, generally low awareness of cryotherapy benefits and an out-of-pocket expense, sustaining and growing the business becomes a challenge.
Unless... you turn it into a destination for the community by tapping into people's need for a sense of belonging and the growing trend of supporting local businesses.
This article offers 5 ideas to turn a cryotherapy location into a go-to place. Why not for pain management, provided the proven cryotherapy's ability to reduce inflammation?
Photo by Vonecia Carswell, Unsplash...
This article was inspired by a question that some cryotherapy business owners asked back in April when we were conducting a pre-launch survey for CryoProsUnited:
“How to compete with franchises that under-price their services?”
So, let's discuss some ideas on how to stand out from the competition without lowering the price and sacrificing profits.
The answer to how NOT to compete on price begins with defining the IDEAL client. It must possess two important features:
So, the 1st question is: are you marketing to the right crowd? If yes, price will never be the primary factor. If not, even lowering it will hardly produce the desired results.
Let's discuss the options and one commonly made mistake - talking features, not benefits.
Cryotherapy has 3 possible target audiences:
This article is based on a true story that needs to be told to illustrate the hypocrisy of the pharmaceutical industry and fed by it conventional medicine. Its purpose is to encourage holistic wellness locations, providing cryotherapy, oxygen, light, float, massage or other holistic treatments to be bolder in marketing messaging and to use the powerful mental trigger of a “common enemy”.
It’s proven that “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies." (this Blair Warren’s quote is a GREAT guide to craft marketing messages that truly work).
Some businesses, especially the ones in nutrition, use these 5 principles extremely successfully, as they openly oppose and contrast the health-damaging offerings of the fast food industry:
Wellness industry, including...
We are providing "the only true cryotherapy" is a marketing message you will find on many websites of businesses offering whole body cryo. Likely, its main purpose is to attract prospects to the particular location and to warn them not to go to the competitor two blocks away - we all have ways to convince people that we are better than the rivals.
In this case, though, there are more serious consequences. I find this marketing strategy short-sighted and industry-damaging. Here's WHY.
This article was inspired by correspondence that I recently had with a company selling and installing electrically cooled whole body cryotherapy chambers.
In response to my invitation to join 1M People Pain Free challenge by CryoProsUnited, aimed at boosting awareness of cryotherapy benefits in reducing pain, came the following e-mail:
“IMAGINE us being part of this campaign,...
Is 10 years a long time? It does not feel like it for people in their prime – there is not much difference in what one can do in mid-40-s as opposed to mid-30-s. But it’s enough for a helpless infant to turn into a smart-ass 4th-grader or for a rebellious teenager to become a young ambitious professional or a parent. So, it depends on where we are in the life cycle – dramatic change happens fast early and late in life, while much more gradual development takes place through the adult years.
The same is true about companies and about entire markets. Take-off of cryotherapy in the United States could not be a better example of it. In 10 short years, the infant has grown into a 4th grader, the parents have got some grey hair along the way, but it’s just the beginning - the “dreadful” teenage years are rapidly approaching.
This article is my insider’s look at where we are in the life cycle of cryotherapy industry, what’s happening, and...
Depressive and anxiety disorders are much more widespread than we think.
Nearly 1 in 25 adults in America live with a SERIOUS mental illness. 1 in 5 experience symptoms. Depression in the adolescent population (ages 12 to 17) is also on a rise. An estimated 3.2 million teenagers have had at least one major depressive episode. This number represents 13.3% of the respective age group.
According to the National Institute of Mental Health (NIMH), major depression is one of the most common mental disorders in the United States, and suicide is the 3rd leading cause of death.
Even fall blues, often perceived as a poetic term, is actually a type of depression (seasonal affective disorder or SAD) that disrupts sleep and tampers with mood and energy of millions of people every year.
Numerous studies have reported significant (as much as 50%) reduction in anxiety and depression symptoms and 80% improvement in suicidal thoughts as a result of whole body...
An increasing number of studies is revealing the close connection between our physical and mental health.
A new paper published in the journal Trends in Cognitive Sciences earlier this year looks at how inflammation affects the amount of energy available to perform various functions of the body. The results suggest that inflammation negatively impacts the functioning of the dopamine-releasing neurons in the brain responsible for our willingness to work hard for the sake of a reward. Thus, there is a link between chronic inflammatory states and a lack of motivation in conditions such as schizophrenia and depression.
So, one problem to pay close attention to and systematically work on its reduction is CHRONIC INFLAMMATION that, apparently, causes not only painful rheumatic and many other disorders, but also mental conditions like anxiety and depression.
Even "fall blues" is not just a poetic term, it's a mild depression called...
We always tell clients that "signing up for just one cryotherapy treatment is similar to expecting weight loss results from just one healthy meal" - a sustainable outcome requires a commitment. But how many sessions is enough, and can there be too many?
Numerous studies have been performed to establish the most effective whole body cryotherapy treatment regimen to achieve the best results. The recommendations differ - the number and the frequency depend on the condition and the purpose, it's different in healthy people versus patients.
This article only refers to studies of painful conditions, like rheumatoid inflammatory diseases and fibromyalgia, where inflammation markers, levels of oxidative stress and lipid profiles (cholesterol levels) were assessed. The recommendations for athletic performance and recovery will be addressed separately, as they are NOT the same.
The 10 research articles used where published in Germany, Poland, and Finland between 2000 and...
When we talk about the massive reaction of the body to just 3 minutes of extreme cold during a whole body cryotherapy session, we refer to “fight-or-flight” to explain it. This article discusses the processes triggered and their benefits for our health and wellness.
It is the physiological subconscious fight-or-flight reaction that distinguishes whole body cryotherapy from ANY other treatment and makes it, possibly, the world’s best kept secret against pain.
The fight-or-flight response (also called the acute stress response) is a powerful and complex physiological reaction that occurs as a reaction to a perceived harmful event, attack, or threat to survival.
The term 'fight-or-flight' represents the choices that our ancient ancestors had when faced with danger in their environment. They could either fight or flee. In either case, the physiological and...